Your logo is more than the face of your brand, it is the embodiment of your brand’s personality. But too often this isn’t the case. Many times logos are poor representations of the story that the brand is trying to convey. Here are a few logo faux pas to keep in mind:
If the idea behind a logo is to help promote your brand, then you want to create a lasting, meaningful impression. You don’t want your logo/brand to get lost in a sea of generic images. To do this, avoid fads and trends. Just because it’s been done already, doesn’t mean it should be done again. Think outside of the box and get creative. The idea isn’t to fit in, but rather to stand out.
Though emphasis is placed on original thinking for logo design, it doesn’t mean over do. Your logo should be clear and straightforward. Overly complicated text or artwork can make your logo seem congested or make it difficult to read. On the other hand, don’t make your logo too vague. Abstract art is fine and well, but does it convey your message? Cool doesn’t always make the cut. It’s important for people to know what you’re selling. Keep it clean and simple.
Is your logo multi-medium? Sure the finished product looks great on the website, but if you were to reproduce your logo for use on a banner or a business card, would it hold up? No matter the scaling, images should appear consistent with no pixilation. Hiring a professional that knows the difference between raster images and vector images is key to a versatile logo.
It may seem simple enough, but this is a step that is often overlooked. Have a fresh pair of eyes skim over your work before going live. Unless you want to be known by your misspelled name or be known for your epic logo failure, spell check. Always.
Do your homework. Choosing the right designer is crucial to having your logo reflect your idea accurately. Your logo is an investment in your brand. Getting it right the first time can save you the trouble of spending double.