In the world of marketing creatives, there is no such thing as a dull business. Multi-winged marketing simply is the act of devising a unified plan of marketing across all platforms a customer touches. This strategy includes, but is certainly not limited to social media, website, search engine marketing, content writing, and email blasts.
Marketing is a steadily growing field, and customers are growing with it. When was the last time you made a large purchase and didn’t first do some research on the product or service online before you bought it? You might have gone to their website, downloaded their app, read Google reviews, or checked up on their Facebook customer rankings. If you’ve combined any of those actions, you have first-hand been a key player in Multi-Winged Marketing.
So what are the main factors of Multi-Winged Marketing and why should your business adopt? Simple. We live in an information-heavy society. The typical shopper can find out every single fact about your product or service in the comfort of their living room. They can collect enough information about you during the two-minute advertisement break off their favorite show.
With that in mind, let’s cover the five most important components of an effective digital marketing strategy: