As a small business owner, the success of your digital marketing efforts will spend upon how you focus your strategy. If you spend too much time on the wrong strategies you won’t see your business grow, and you’ll just be throwing money down the drain.
There are dozens of different methods you can use to grow your business online, but there are three areas that will multiply your efforts more than any other. Below you’ll learn about what these three channels actually are and why they should be the core focus of your digital marketing strategy.
Content marketing will act as the foundation of your online marketing efforts. Beyond your website, of course, you need a place to put all of your content and direct readers back to.
The content you’re writing will help to supplement and improve both your SEO and social media strategies. For example, if you’re creating a steady stream of content for your blog you’ll have something that can help generate leads and rank for relevant local keywords. While your blog content can also be used to share across social media and give you other material to share.
The term content marketing is quite broad, but essentially it refers to any written material you’re using to inform your customers, solve their problems, and get them to take an action surrounding your business. This can be things like blog posts, social media updates, customer emails, podcasts, infographics, and much more.
The traffic your site gets from the search engines is typically going to be quite high quality. But, keep in mind that getting top search engine rankings is going to take a solid plan and a lengthy time investment. This isn’t said to scare you away, but instead to remind you that SEO success doesn’t happen overnight.
In order for your SEO strategy to be effective you’re going to need to be proper keyword research, optimize your site the right way, have a solid offsite link building campaign, and create a solid amount of high-quality local content.
If you’re unsure about where to start with your SEO strategy it can be helpful to hire a team of professionals to help you out. SEO requires a lot of different moving pieces to get right, and it’s easy to go off the rails and end up doing more harm than good.
Social media offers you a unique way to connect with your customers and followers, all while building and growing the reach of your brand. The direct method of communication it offers isn’t available through other channels, for this reason alone it should be part of your digital marketing strategy.
Social media gives you another way to engage with your past and current customers. Plus, with the various ad platforms that most social media platforms offer you can quickly grow your audiences with paid advertising.
However, one important thing to keep in mind is not spreading yourself too thin across social media. With so many platforms available you need to focus your energy where you idea interest is actually hanging out, instead of being active on every platform out there.
Hopefully, the tips above will help you refine your existing strategy, or create one from scratch that’s actually effective. If you want to improve your existing digital marketing strategy, then get in touch with our creative team today.
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